Where the numbers live
Analytics is in the dashboard and in the Manager app. Both read the same figures, so the number on your phone and the number on your screen are the same number.
Everything is shown for a period you choose, next to the period immediately before it, so you always see a figure and its direction at once.
Choose a period
Pick 7 days, 30 days or 90 days, or set your own start and end dates. The comparison follows automatically: 7 days is measured against the 7 days before it, and a custom range against the range of equal length before it.
Traffic
The traffic view answers how many people came and what they did:
- Visitors — unique people, not visits.
- Page views — pages opened in total.
- Pages per visit — how far a visitor went before leaving.
- Conversion — the share of visitors who ordered.
The chart underneath shows visitors day by day across the period.
Sales
The sales view answers what those visits were worth:
- Revenue — money taken over the period.
- Orders — how many were placed.
- Average order — revenue divided by orders.
- New customers — people ordering from you for the first time.
Best sellers and most viewed
Two rankings sit under the figures. Best sellers is what people bought; most viewed is what they looked at.
Read them together. A product high in views and low in sales is usually a price problem or a photo problem, and it is the cheapest thing in the shop to fix.
Traffic sources
The sources list shows where visitors came from — search, social, a link you shared, or straight to the address. It tells you which of the things you did last month actually brought people in.
Before there is anything to show
A new storefront has no history yet, and analytics says so plainly rather than drawing an empty chart. Figures start on the day your storefront begins receiving visitors.
Turn it into a decision
Look at the same period each week rather than watching the numbers daily — a week is the shortest span where a change means something in retail.
When revenue moves, check whether visitors or conversion moved with it. Visitors are a marketing question; conversion is a shop question — price, photos, delivery terms, or how fast you confirm orders.
Reporting at the counter
Sales rung up on Dukan POS have their own reports inside the till, computed by the shop's own server. With sync switched on they also feed the store-wide revenue figures here.